Marketing specialist appointed CEO of elder protection group

Media Release: March 3, 2018

Elder protection advocacy group Greysafe has appointed Walkley Award winning former journalist and top-level marketing specialist Mike Cahill as Chief Executive Officer.

Greysafe founder and chairman Michael Riley said Mike Cahill would bring to the role specialist communications skills that would help expand the organisation’s scope, reach and effectiveness.

Greysafe is a not-for-profit organisation that works to prevent the abuse, neglect and exploitation of older Australians. It seeks to block abuse, neglect and exploitation of older Australians by raising awareness of the issues through high impact campaigns and advocacy.

“My own ‘greyness’ underlines my suitability for this new role and I’m looking forward to the challenges and opportunities,” Mike Cahill said today.

“The elderly occupy a special place in our community and we have a serious responsibility to protect elders from abuse and exploitation.

“A critical part of the job will be to further develop and implement strategies that build on the role and effectiveness of Greysafe since it launched last year and I find the possibilities particularly attractive.

“I’m looking forward to reaching out and working in partnership with a range of relevant corporations and government agencies to help underpin the Greysafe program and protect older Australians from elder abuse.”

Sydney-based Mike Cahill has had more than four decades successful experience in media and marketing in Australia and New Zealand.

He is a past Fellow of the Australian Marketing Institute and has worked closely with chief executives and boards of international companies developing and implementing targeted communications strategies. He was for more than 30 years managing director of IMC – Integrated Marketing Communications Pty Limited a highly respected specialist consultancy.

During the past five years, he has conducted media relations programs for a range of clients including the University of Sydney and Western Sydney University.

He is also a co-founder of Digital Farm TV, an open-access online news platform for professionals in food and agribusiness.