Media release: Homesafe steps up for campaign to stamp out elder abuse

20 September 2017:

One of Australia’s leading providers of wealth solutions for older Australians has signed on as a major sponsor of a new national grass roots community initiative aiming to help make Australia a world leader in the prevention of elder abuse.

Homesafe Solutions Pty Ltd is Australia’s market leading provider of a debt free equity release solution for older Australians to access the wealth tied up in their homes without the need to downsize.

“Homesafe is pleased to be a major sponsor of this important and necessary initiative. In our business, we are dealing with senior Australians every day and unfortunately have witnessed firsthand the consequences of such abuse,” said Homesafe Chief Operating Officer and General Manager Dianne Shepherd.

“Elder abuse is an insidious and complex problem in our society, and can be perpetrated in many ways. We believe that the work done by Greysafe will go a long way towards not only providing support for elder abuse victims, but also ensuring that victims are not dehumanised by empowering them to address this issue within our own families or social networks.”

“We keenly endorse the work being done by Michael and his team to draw attention to this significant issue.”

Greysafe CEO, Michael Riley, said the organisation was delighted with the leadership and support shown by Homesafe in getting behind Greysafe and the organisation’s flagship elder abuse awareness campaign – Grey Armband Day.

“Both Greysafe and Homesafe share a vision to protect and empower older Australians. Dianne and her team at Homesafe are at the forefront of providing safe and flexible solutions to the needs of  senior homeowners who want to stay living in their own homes yet get access to untapped funds if needed, without having to go into debt or take out a loan,” Mr Riley said.

“Thanks to the generous support of Homesafe, our Grey Armband Day campaign will be able to raise funds to provide ongoing advocacy and support services for victims of elder abuse and also develop ongoing education and community awareness campaigns.”

The inaugural national Grey Armband Day will take place in June 2018. On that day, across the country players, spectators and supporters will be asked to wear a specially designed grey armband as a nation-wide grass roots show of support and call to action. And to garner support from local sporting clubs and community organisations across Australia, funds raised as part of the campaign will be shared with those clubs and organisations that take part.

“We expect that thousands of sporting teams, players, club supporters and community organisation members will take to the fields, courts, sidelines and stadiums of Australia on Grey Armband Day to show their support for vulnerable older Australians that are suffering, or at risk of, elder abuse, “ Mr Riley said.